Lift and horizontal transfer-system provider SERAPID now has a new logo.

“The world of manufacturing is changing, and SERAPID is evolving with it,” commented Said Lounis, President of SERAPID group. “Our business has grown and progressed, and we felt it was time for a change. We have redesigned our logo to reflect who we are today and to symbolize our dynamic future,” Lounis added.

This wasn’t a decision we made lightly. We are proud of our rich history. We feel this new design reflects our foundation in our Rigid Chain Technology, while providing us with a more consistent brand identity that speaks in a powerful way across all languages and regions, he added.

“With this new visual identity, we signal our pride in being a global provider of innovative products, solutions and services for the precision movement of heavy loads. We feel our new look communicates both our commitment to the advancement of engineering technology and the values that have defined us for over 40 years: innovation, creativity, technical expertise and customer satisfaction. In the coming months we plan to introduce new visuals, new informative literature and a new website. As always, we welcome your feedback.”

About the manufacturer: Serapid

Serapid, Inc. specializes in Rigid Chain Technology for applications in diverse industries including architecture, nuclear, medical, defense, steel, automation, engineering, manufacturing, theater, and entertainment. Serapid has a longstanding commitment to continued innovation in product design as well as to providing leadership in the advancement of engineering practices worldwide.

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