Nexen Group, Inc., which provides high-accuracy motion control solutions for any industry, has released its new website, www.nexengroup.com. The new architecture simplifies site navigation, and the new design and visuals have enriched it. Search capabilities have also been streamlined, and the site structure will ensure that product overviews and details can be easily found, whether it is a specific part number or educational resources.
The overall user experience has been improved. Products have been re-categorized and organized, including a new homepage and overview pages that orient individuals based on specific needs. Functionality and visuals have been enhanced as well. The overall design suits large monitors, tablets and mobile devices alike. Hundreds of new images, particularly of products, have been added to strengthen the dynamic experience.
Searching is simple. Two search functions—searching by product number and searching the overall website—have been separated, accommodating for the broad range of customers that Nexen serves. For those seeking solutions using detailed information, search functions now contain filters that narrow product results according to technical specifications that users may have.
Searching with minimal information is easy as well, with simplified site navigation for users who do not know a certain product number. Furthermore, dozens of new product descriptions have been added to the site, providing greater context and more relevant search results, both from within the website and from search engines.