The Black Forest family business Kübler, one of the leading suppliers of encoders (position and motion sensors), slip rings (transmission technology), counting and display technology, has made a particularly successful start to the first quarter of 2021. A revival had already become apparent at the end of 2020. Despite the aggravated pandemic conditions and an availability crisis of electronic components, a sales record was achieved, in March the sensor specialists achieved the highest monthly sales in the 61-year history of the company.
In addition to an economic upturn, the technology specialist attributes its success to intensive preliminary sales work and product innovations, according to Martin Huth, Managing Director Sales Marketing. “Industries such as automotive, logistics, elevators are currently feeling a revival.” The sensor specialist has invested heavily in R&D in recent years and has developed several new product segments, explain the shareholders and managing directors Lothar and Gebhard Kübler, adding, “We call this the Kübler – Innovation Marathon, because it takes a lot of staying power. Our innovations are prepared for the digital world (Industry 4.0), which ensures future security.” As an example, the brothers describe the latest encoders or slip rings that, when installed in generators, drives or machine trains, can determine and transmit data for preventive maintenance. This saves end customers expensive machine downtime.
Kübler is currently setting its sights on high-growth industries of the future. These include manufacturers of energy-efficient drives, energy-saving elevators or wind power. Focusing on sustainable growth industries and megatrends such as urbanization makes twofold sense: “We have the right innovations in our portfolio to be successful there and we promote the EU’s Green Deal for reduced CO2 emissions,” says the management.
For more information, visit kuebler.com.
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