• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Subscribe

Motion Control Tips

Automation • Motion Control • Power Transmission

  • News
    • Industry News
    • Editor Blogs
  • Controls
    • HMIs
    • PC-Based Controllers
    • PLCs + PACs
    • Stand-Alone Controllers
    • Software
  • Drives
    • Servo Drives
    • Stepper Drives
  • Encoders
    • Absolute Encoders
    • Incremental Encoders
    • Rotary Encoders
  • Mechanical
    • Bearings
    • Brakes + Clutches
    • Belt + chain
    • Couplings
    • Gears + Gearing
    • Lubrication
    • Shock + Vibration Mitigation
    • Springs + Rings + Seals
  • Linear
    • Actuators
    • Linear Motors
    • Linear Encoders
  • Motors
    • AC Motors
    • DC Motors
    • Brushless Motors
    • Gearmotors
    • Piezo Motors
    • Servo Motors
    • Stepper Motors
  • Systems
    • Conveyors + linear transport systems
    • Gantries + Stages
    • Rotary Tables
    • Grippers + End Effectors
    • Robotics
  • Networks
    • Connections + Sliprings
    • Fieldbuses
    • I/O
    • Sensors + Vision
  • Resources
    • FAQs
      • Motion Casebook
      • Motion Selection Guides
    • Suppliers
    • Video
You are here: Home / Industry News / Baldor Electric Company is now ABB

Baldor Electric Company is now ABB

February 27, 2018 By Paul Heney Leave a Comment

motorsABB will integrate the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand. Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB. 
 
“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” said Sami Atiya, President of ABB’s Robotics and Motion division, which includes the organization currently known as Baldor. “With aligning all of our activities under the ABB brand we are delivering on our Next Level Strategy to unlock value by streamlining and strengthening our portfolio.”
As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products from 15 U.S. manufacturing locations. The organization will continue to support ABB’s entire U.S. motors and generators business unit, including ABB branded IEC motors, large AC motors, generators and related services from the motors, generators and mechanical business headquarters in Fort Smith, Arkansas.

“ABB has invested over $13 billion in the U.S. over the past 10 years, this is our largest market,” said Greg Scheu, President of the Americas for ABB. “The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture. Our U.S.-based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability™ digital solutions.”
 
Starting March 1, the ABB brand will be applied to all of the Baldor Electric Company’s manufacturing, sales and support facilities, box designs and marketing collateral, invoices and purchase orders, and trade show booths at GEAPS, AGG1, EASA & the Permian Basin Oil Show.
 
In addition to having access to the same local manufacturing, inventory and customer service, customers will also be able to rely on global support, ABB Ability™ digital technology and more than 130 years of ABB innovation.
 
“ABB’s strong backing for its operations in the U.S. gives our customers the best of both worlds,” said Scheu. “Our customers can count on us to provide local support, backed by pioneering ABB technology and a global, connected footprint to ensure we partner with them wherever they may be.”
 
ABB
www.abb.com

 

You Might Also Like

Filed Under: Industry News

Reader Interactions

Leave a Reply

You must be logged in to post a comment.

Primary Sidebar

LEARNING CENTER

Design World Learning Center

Motion Control Handbook

“mct
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Design Engineering Professionals.

RSS Featured White Papers

  • Robotic Automation is Indispensable for the Logistics Industry’s Continued Growth and Success
  • Reliable Linear Motion For Packaging Machines
  • Polymers Outperform Metals In Precision Gearing

Footer

Motion Control Tips

DESIGN WORLD NETWORK

Design World Online
The Robot Report
Coupling Tips
Linear Motion Tips
Bearing Tips
Fastener Engineering.
Wire and Cable Tips

MOTION CONTROL TIPS

Subscribe to our newsletter
Advertise with us
Contact us
About us

Copyright © 2025 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy | RSS